Mastering Influencer Marketing
Virtual Training for CMOs & Marketing Leaders
Turn influencer marketing
into a scalable, ROI-driven
growth engine.
To stay ahead, Marketing Leaders need a strategic, data-driven approach—one that integrates Influencers into long-term brand vision, pricing structures, and measurable business outcomes.
Most brands are doing influencer marketing wrong. They overspend on creators without a clear strategy, chase vanity metrics, and struggle to prove ROI.
If you're a CMO, Marketing Director, or Senior Brand Leader, you can’t afford to guess. You need a proven system that integrates influencers into your marketing strategy, maximizes impact, and delivers measurable business results.
Who am I?
Maxime Rozencwajg
With over 16 years of experience in Influencer Marketing, Brand Strategy, and Digital Innovation, I help Brands, Agencies, and Marketing Leaders build impactful, business-driven creator strategies and Campaigns. My mission is to make influencer marketing seamless, scalable, results-focused—and a core pillar of brand growth.
“Maxime is an exceptional social, brand, and influencer marketer. He has a rare ability to blend insights, strategy, business challenges, and creativity seamlessly. He’s a visionary, yet always grounded in reality, which makes working with him incredibly enriching. Maxime has helped me build new capabilities that have become competitive points of difference for our business.’
— Victoire Binet
Global Brand Engagement Director @ Unilever
Testominials
‘I have worked with Maxime for a number of years and have enjoyed every minute of it. Maxime is engaging, proactive and entrepreneurial. Not only is he a promoter, but he is also a builder - he makes stuff happen. Anyone would be lucky to work with him.’
— Edward East
Founder & Group CEO @ Billion Dollar Boy
‘Working with Maxime was a truly rewarding experience. His deep understanding of Influencer Marketing sets him apart in the industry. He has a rare ability to think both strategically and creatively while maintaining a strong commercial mindset.
Maxime always pushing boundaries to elevate the work. He builds new capabilities that drive long-term success. Any team would be incredibly fortunate to work with him.’
— Cristina Baccelli
Global Creative Lead @ Meta
Discover some of the Global Brands
and Projects I have worked on.
Training Modules & Structure
This executive-level training is structured to fit seamlessly into the demanding schedules of CMOs, Marketing Directors, and Agency Leaders. The program consists of 8 focused modules, designed to be followed over 4 weeks, with an optimal learning pace of 2 hours per week.
This course is not just about learning—it’s about real-world application. Each module includes practical activation exercises designed for you to implement immediately within your team, marketing strategy, or influencer partnerships.
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The evolution of influencer marketing from one-off activations to a $250B creator-led business strategy. Learn how brands are integrating creators into storytelling, commerce, and long-term marketing ecosystems.
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Most brands struggle with influencer consistency. Learn a structured, always-on approach that integrates creators into your long-term brand-building strategy, balancing Owned, Paid, and Earned media models.
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Most influencer briefs fail because they’re too prescriptive or too vague. This session breaks down what top-tier creators need to deliver their best work, with proven briefing templates that ensure success.
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A data-backed framework for paying influencers the right amount—ensuring ROI, avoiding overspending, and securing high-impact creators. Learn how to negotiate effectively, whether with nano-influencers or celebrity talent.
BONUS: Building the Right Influencer Marketing TeamThe key roles and skills needed to run an effective influencer marketing function.
When to build in-house vs. work with agencies—pros, cons, and cost efficiency.
How to integrate influencer marketing within brand, comms, and paid media teams.
Managing cross-functional collaboration between internal teams, external agencies, and influencers.
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CMOs need more than vanity metrics—they need business impact data. Learn how to track performance, connect influencer spend to commercial outcomes, and confidently present ROI insights to leadership.
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From contracting best practices to reputational risk management, this session ensures your brand is legally protected and aligned with global influencer marketing regulations. Learn how to manage influencer-related PR crises before they happen.
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The landscape is evolving rapidly—AI-generated content, direct-to-fan monetization, creator-owned brands. Learn how to future-proof your influencer strategy and stay ahead of competitors.
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A candid conversation between Maxime and top-tier creators on what makes a partnership work, what brands get wrong, and how to attract top influencers. Unfiltered, real-world insights from those who drive the industry.
Workshop Outcomes: What You’ll Gain
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Master Creator Collaboration
Build a clear, strategic framework for working with creators effectively.
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Influencer Marketing That Scales
Integrate creators into your long-term brand strategy.
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Exclusive Creator Insight
Hear directly from top creators on challenges, expectations & best practices.
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Prove & Maximise ROI
Learn how to measure success, ensure brand safety, and navigate legal considerations.
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Future-Proof Your Strategy
Stay ahead of with AI, social commerce, and the next wave of creator innovation.
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Build High-Performing Teams
Develop or refine an in-house influencer marketing team that delivers results.
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Master Pricing & Negotiation
Create a data-driven pricing strategy to ensure fair pay while maximising ROI.
Join the Training
Join the Training
Mastering Influencer Marketing
Virtual Training for Marketing Leaders
Enhance your Marketing leadership with the Mastering Influencer & Creator Marketing virtual training program. Designed for CMOs, Marketing Directors, and Senior Brand Leaders, this comprehensive course offers over 20 hours of in-depth instruction, providing you with the tools and strategies to excel in the dynamic world of influencer marketing.