Mastering Influencer

& Creator Marketing

Executive Training for CMOs & Marketing Leaders

An advanced workshop for Senior Marketing Decision-makers looking to build, refine, and future-proof their influencer marketing strategies and systems—with direct insights from top creators.

Designed for Senior Marketers

  • CMOs, Marketing Directors, and Senior Brand Leaders

  • Agency Leads & Strategists overseeing influencer campaigns

  • Companies transitioning to in-house influencer marketing models

  • Executives seeking to integrate influencer marketing into wider brand strategies

Training Outcomes: What You’ll Gain

  • Master Creator Collaboration

    Build a clear, strategic framework for working with creators effectively.

  • Influencer Marketing That Scales

    Integrate creators into your long-term brand strategy.

  • Exclusive Creator Insight

    Hear directly from top creators on challenges, expectations & best practices.

  • Prove & Maximise ROI

    Learn how to measure success, ensure brand safety, and navigate legal considerations.

  • Future-Proof Your Strategy

    Stay ahead of with AI, social commerce, and the next wave of creator innovation.

  • Build High-Performing Teams

    Develop or refine an in-house influencer marketing team that delivers results.

  • Master Pricing & Negotiation

    Create a data-driven pricing strategy to ensure fair pay while maximising ROI.

Learn from Top Creators, Firsthand

Our workshops aren’t just about creators—they’re built with them. Developed in partnership with leading influencers, these sessions provide real, unfiltered insights to help brands collaborate effectively.

  • Co-Created with Creators – Designed with top influencers to reflect what truly drives impact.

  • Creators in the Room – Engage directly with talent for insider insights and in-person Q&A.

  • Bridge the Gap – Learn how to build authentic, strategic brand-creator partnerships.

Training Modules & Structure

    • The evolution of influencer marketing—from one-off campaigns to creator-led business strategies.

    • What makes great creator-brand collaborations? (Case studies & examples)

    • A $250B Industry – Creators are now business builders, brand storytellers, and direct sales drivers, shaping consumer decisions like never before.

    • The Power Shift – Creators own the conversation, build trust, and drive real engagement.

    • Beyond Social Media – Creators are expanding into owned platforms, communities, and commerce, offering brands new ways to connect with audiences.

    • How leading brands are leveraging creators for storytelling, product launches, and measurable business impact.

    • The difference between transactional vs. strategic partnerships with creators.

    • Owned, Paid, Earned—how to balance different influencer models for scalability.

    • Identifying the right creators for your brand’s growth objectives

    • How to structure your influencer marketing team for long-term success.

    • Workshop Exercise: Building a long-term creator strategy tailored to your brand

    • Why most influencer briefs fail—and how to create one that guarantees great content.

    • The psychology of creators—how to brief in a way that unlocks their best creative work.

    • The best influencer briefing templates (with real examples).

    • Workshop Exercise: Creating your own influencer brief for an upcoming campaign.

    • Performance metrics that matter

    • How to align influencer marketing KPIs with wider business goals

    • Tracking performance: from brand awareness to conversion-driven campaigns

    • Case Study Deep Dive: Analysing the success and failures of real campaigns

    • How much should you actually pay influencers? Understanding rates, deliverables, and pricing models.

    • Where brands waste money (and how to avoid it).

    • How to negotiate influencer deals effectively—whether you're working with nano or celebrity talent.

    • Creator contracting best practices & red flags

    • Ensuring brand safety & compliance in an evolving landscape

    • Crisis management: What to do when partnerships go wrong

  • Creators as Entrepreneurs & Brand Builders – More creators are launching their own brands, reshaping commerce. Learn how to collaborate beyond sponsorships.

    The Rise of Creator-Led Media – Influencers are becoming media powerhouses. How can brands tap into this shift?

    AI & the Evolution of Content – AI is accelerating content creation, from automation to hyper-personalisation, redefining how brands collaborate with creators.

    Social Commerce & Direct Monetization – More creators are selling directly to their audiences, shifting power from brands to influencer-led commerce.

    Regulatory Disruptions & Platform Uncertainty – With TikTok bans looming and algorithms constantly changing, brands need adaptable influencer strategies.

    • A no-filter discussion with top-tier influencers, covering:

    • What makes a brand partnership great vs. frustrating?

    • How creators evaluate collaborations (beyond just money).

    • The biggest mistakes brands make—and how to fix them.

    • AI, social commerce, and where influencer marketing is headed.

    • Q&A: Your chance to ask creators anything.

    • Bonus: A cheat sheet of actionable insights from the session.

Delivery Format & Customisation

This training is designed to be highly interactive and tailored to your company’s specific needs.

In-Person Team Workshop
Full-day

Virtual Training
4 Part Series, 120-minute sessions each

Bespoke Advisory
Tailored to your team’s needs

Who am I?

Maxime Rozencwajg

With over 16 years of experience in Influencer Marketing, Brand Strategy, and Digital Innovation, I help Brands, Agencies, and Marketing Leaders build impactful, business-driven creator strategies and Campaigns. My mission is to make influencer marketing seamless, scalable, results-focused—and a core pillar of brand growth.

I started my career in advertising, working across global campaigns for some of the world's biggest brands. Over the years, I’ve collaborated with Global brands such as Disney, Spotify, Revolut, Lipton Ice Tea, LVMH and Spotify, helping them navigate the evolving world of influencer marketing. I have led campaigns across multiple markets, ensuring that brand-creator collaborations are not only culturally relevant but commercially effective.

As a multiple award-winning influencer marketer, I have designed and executed some of the industry’s most innovative and high-impact influencer campaigns. My approach is built on a deep understanding of both brand objectives and creator dynamics, ensuring partnerships are authentic, strategic, and performance-driven.

Recognising the growing need for brands to integrate influencer marketing as a structured, strategic discipline, I co-founded MUSE, an innovation unit exploring how AI, emerging tech, and the creator economy are shaping the future of marketing.

My expertise lies in helping Marketers building long-term, scalable influencer strategies, ensuring brands move beyond one-off activations to create sustainable, high-impact partnerships with creators.

I help brands and agencies structure their influencer marketing teams, define clear KPIs, and implement creator-led strategies that drive measurable business impact.

“Maxime is an exceptional social, brand, and influencer marketer. He has a rare ability to blend insights, strategy, business challenges, and creativity seamlessly. He’s a visionary, yet always grounded in reality, which makes working with him incredibly enriching. Maxime has helped me build new capabilities that have become competitive points of difference for our business.’

— Victoire Binet
Global Brand Engagement Director @ Unilever

Testominials

‘I have worked with Maxime for a number of years and have enjoyed every minute of it. Maxime is engaging, proactive and entrepreneurial. Not only is he a promoter, but he is also a builder - he makes stuff happen. Anyone would be lucky to work with him.’

— Edward East
Founder & Group CEO @ Billion Dollar Boy

‘Working with Maxime was a truly rewarding experience. His deep understanding of Influencer Marketing sets him apart in the industry. He has a rare ability to think both strategically and creatively while maintaining a strong commercial mindset.
Maxime always pushing boundaries to elevate the work. He builds new capabilities that drive long-term success. Any team would be incredibly fortunate to work with him.’

— Cristina Baccelli
Global Creative Lead @ Meta

Discover some of the Global Brands
and Projects I have worked on.