Maxime Rozencwajg
Influencer Marketing Strategic Advisor to Global Brands
With over 16 years of experience in Influencer Marketing, Brand Strategy, and Digital Innovation, Maxime helps Brands, Agencies, and Marketing Leaders build impactful, business-driven creator strategies and Campaigns. His mission is to make influencer marketing seamless, scalable, results-focused—and
a core pillar of brand growth.
“Maxime is an exceptional social, brand, and influencer marketer. He has a rare ability to blend insights, strategy, business challenges, and creativity seamlessly. He’s a visionary, yet always grounded in reality, which makes working with him incredibly enriching. Maxime has helped me build new capabilities that have become competitive points of difference for our business.’
— Victoire Binet
Global Brand Engagement Director at Unilever
“I started my career in advertising, working across Global Campaigns for some of the world's biggest brands. Over the years, I’ve collaborated with Disney, Spotify, Revolut, Lipton Ice Tea, Loewe, and Guerlain, helping them navigate the evolving world of influencer marketing. I have led campaigns across multiple markets, ensuring that brand-creator collaborations are not only culturally relevant but commercially effective.
As a multiple award-winning influencer marketer, I have designed and executed some of the industry’s most innovative and high-impact influencer campaigns. My approach is built on a deep understanding of both brand objectives and creator dynamics, ensuring partnerships are authentic, strategic, and performance-driven.
Recognising the growing need for brands to integrate influencer marketing as a structured, strategic discipline, I co-founded MUSE, an innovation unit exploring how AI, emerging tech, and the creator economy are shaping the future of marketing.
My expertise lies in helping Marketers building long-term, scalable influencer strategies, ensuring brands move beyond one-off activations to create sustainable, high-impact partnerships with creators.
I help brands and agencies structure their influencer marketing teams, define clear KPIs, and implement creator-led strategies that drive measurable business impact.”
Some clients Maxime
has worked with
Testominials
“Maxime is an exceptional social, brand, and influencer marketer. He has a rare ability to blend insights, strategy, business challenges, and creativity seamlessly. He’s a visionary, yet always grounded in reality, which makes working with him incredibly enriching. Maxime has helped me build new capabilities that have become competitive points of difference for our business.’
— Victoire Binet
Global Brand Engagement Director @ Unilever
‘I have worked with Maxime for a number of years and have enjoyed every minute of it. Maxime is engaging, proactive and entrepreneurial. Not only is he a promoter, but he is also a builder - he makes stuff happen. Anyone would be lucky to work with him.’
— Edward East
Founder & Group CEO @ Billion Dollar Boy
‘Working with Maxime was a truly rewarding experience. His deep understanding of Influencer Marketing sets him apart in the industry. He has a rare ability to think both strategically and creatively while maintaining a strong commercial mindset.
Maxime always pushing boundaries to elevate the work. He builds new capabilities that drive long-term success. Any team would be incredibly fortunate to work with him.’
— Cristina Baccelli
Global Creative Lead @ Meta
